Mobile experience of ticket selection for Formula 1.
Case study
Problem
Users can be confused by ticket type variaty and what is the difference btw days. Also the meaning of zone and the access to it is not clear.
When choosing the tickets there are lots of different options but the precise value of each is not clear and confusing to whom the ticket may suit.
The view from the area is shown on a photo, so not clear the exact experience.
Users
The main goals of the visitors is to get good seats for a reasonable price. They don’t want to pay premium for features that they aren’t going to use (VIP reception, champagne, extra services). Users have a very hard time assessing the quality of the seat and the corresponding price. Also, they have problems understanding the differences between zones, and which zones best fit their needs.
Goal
The main goals of the visitors is to get good seats for a reasonable price. They don’t want to pay premium for features that they aren’t going to use (VIP reception, champagne, extra services). Users have a very hard time assessing the quality of the seat and the corresponding price. Also, they have problems understanding the differences between zones, and which zones best fit their needs.
Ideas Brainstorming
KPI Tree
Highlights
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Introductory page
On introduction page, there will be a short video explaining the whole concept: difference between zones and days, ticket types and Hospitality package.
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Ticket type selection
Clearly presented necessary filters and zoom in & out map with distinguished zones.
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Ticket type selection
Select ticket based on ratings with amount of people voted, batches, videos and pictures from the area with a track map. Also information about fan group and max speed of racing cars.
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Seat selection
A page to select seat and learn more about the ticket type. Also includes ratings: average, comfort, and view.
